Creative and Bright Retail Packaging Ideas

Retail packaging is the thing that attracts customers the most. Brands come up with creative retail boxes ideas by working on the shape, design or colors to fascinate the customers. The thing which excites the people most in our industry is the different designs used by brands for their retail packaging. Since there are a large number of products in every category, so coming up with something innovative fascinates the customers at every purchase. 

The way you design your retail boxes tell a complete story about your brand. The manufacturers work on minute details to deliver a high-value packaging to the customers.  There are various factors to consider while designing retail boxes. You have to keep in mind the market trends and the needs of the customers to design a packaging that stands out. Below are some of the creative and bright retail packaging ideas to fascinate the customers

Work on the Shape of the Box

The shape of the retail boxes packaging has a special impact on the sales of the product. The shape defines the product and often works in its favor. It has been seen that a number of customers are also get influenced by the shape of retail boxes rather than just by its packaging design. There is a considerable scope of innovation when it comes to boxing shape. You can go for square, cuboid, circle, or a multi-sided box. 

Design it with smooth or sharp edges whatever you like. Your package should be a complete surprise for the customer. However, it's necessary to maintain consistency in what you design. For example, if you have selected cuboid-shaped boxes for a retail product, use the same shape across your entire product range. Unique shapes make your brand different from competitors and make people recognize it at a sight.

Be Playful with Colors

Color is a significant factor that impacts the customer. The visual effect created by colors develops excitement and anticipation in the customers. Every color gives a different psychological response. Therefore, it is necessary to choose colors carefully while designing custom retail boxes. Being playful with colors allows you to design a minimalistic packaging or the popping one. Creative retail packaging ideas do not follow any particular trend. The colors you choose depend upon the creativity of the designer. You can also let the colors describe your retail products. For example, for packaging apple juice you can use red or green color to design retail boxes. It self-explains the product and customers can recognize the flavor just by looking at the color packaging.

The Eco-Friendly Type

Everyone cares for the environment and tries to protect it in the best possible way. Some of the brands have come up with Eco-friendly retail packaging boxes to play their part in the movie. Going for a little brown color in packaging is always associated with the theme. However, by introducing other colors with it you can highlight your brand tone.

Introducing a Transparent Package

A number of brands prefer transparent packaging while designing their retail boxes. The way you design the windows or die-cuts is a big challenge for the manufacturers. Those who take the best advantage from transparency make their products outshine the retail shelves. Customers are always attracted to transparent packaging. When they can easily view the product from outside, this stimulates their purchase behavior.

Work on Interior

Working on the interior of custom retail boxes provides a great box opening experience to the customers. It is the responsibility of every brand to maintain elegance in its packaging design by designing the inner packaging well. The designers have an unlimited variation to work on. You may introduce inserts or inner section to place the product. Color the box internally or introduce a pattern to utilize every inch of it. 

You can also print important instructions inside to facilitate customers in using the product. The following yoyo packaging is the best example of retail gift boxes. The package is designed with small cut-outs to place each piece of yoyo separately. Designing the boxes internally is a good way to engage the customers. Moreover, it helps in displaying the product uniquely and attractively.

Use your Product to play with Illustrations

Never be afraid to use your product as part of retail boxes packaging. This gives rise to new trends, making your product appealing to everyone. Play with illustrations in an interesting way. Make the best use of packaging design as far as you can. The following packaging is of Trident chewing gum. The designer has made an illustration of mouth on every package. The chewing gums are attractively displayed inside the mouth to create teeth. Red lips and mustache add a fun element. This bright and creative retail packaging design pushes your brand further.

Use Different Packaging Layers

The process does not end as you package a product. Rather you have to work on every possible aspect of retail packaging boxes to deliver a high-value product to the customer. A creative and interesting way is to go for different packaging layers. This is not only beneficial from a safety point of view. But the way you package your retail products tells a complete story about your brand. As the package is the first thing seen by a consumer so, it should be attractive enough to reflect your brand values. Working on different packaging layers provide a great customer experience. Such retail gift boxes delight the customers as they remove the packaging layers. It is a proven tactic for building long term relationships with customers. Buy these and many more designs and different types of Retail Boxes from The Custom Boxes where you can customize as you most like.