Five Things Brands Should Be Aware Of When Working With Custom Boxes

The packaging is an art to grasp the customers' attention. The only purpose to design custom boxes is not to protect the products. Rather they play an important role in promoting your brand. Attractively designed custom boxes connect the customer physically and emotionally with your products. 
For this, the brands should work on every minute detail on their packaging. You need to design custom boxes which surpass the customer expectation. They should be visually appealing to make your brand stand out. A perfect mix of practicality and design can make you win the hearts of thousands of customers. Below are five main things brands should know while working on custom boxes:

Be Playful with Different Designs

Customers are always in search of something new. The same traditional packaging annoys them. Being playful with different packaging designs is the key to success for brands. The designers should work on every element to create an exceptional custom printed product packaging. Never be afraid to experiment with new ideas. Work on the shape, size, style, and design of the box to make it different from competitors. The way you design custom boxes should reflect what your brand is all about. 

Work on fonts, images, patterns and color schemes to create a perfect mix. It's your choice whether you like minimalistic designs or bold ones. Sometimes, being simple and creative helps you to inspire customers. It works more than a packaging bombarded with information and complex patterns. Experiment with innovative ideas. 

Creatively design boxes with the company logo. Your packaging should have a tendency to grasp the attention of customers at a sight. For example, the shirt box above is a good example of folding packaging. It is an innovative way to display your products to grasp customer attention.

Create Packaging for a Purpose

While working with custom boxes, brands should focus on creating packaging with a purpose. The main reason to use a package is to provide maximum protection to the goods. Custom boxes make a product perfectly fit in with the minimal movement. This keeps them safe during the transition, storage, and display. No matter how well you have designed your packaging, a damaged product ruins the customers' expectations.

Therefore, the first preference of brands should be to work on the functionality of the package. Creating windows, sleeves, inserts, die-cuts or handles adds to its usefulness. Another concern is moving towards Eco-friendly packaging. When the customers go for recyclable packaging, it makes them feel that they have chosen something purposeful. Therefore, the brands should never ignore the aspect of practicality while designing custom boxes.

Align with Market Trends

As far as you are working with custom boxes, it is necessary to be in line with market trends. The brands which fail to keep an eye on what is trendy in the market lacks far behind in the race. You have to analyze the ongoing trends and consumer preferences. Incorporate those changes in your packaging design. Think about the future. Make sure that your custom boxes should undergo easy changes in the case of product extension.

Similarly, you can gather knowledge about what type of packaging customers like. For this social media will help you the most. For example, it has been seen that the trend of customers towards metallic foil stamping is increasing with the passage of time. To target a large audience, the brand should design silver or gold foil packaging. This sets you apart from the competition. Moreover, it puts a positive impression on customers that your brand focuses on the latest trends.

Choose Colors which makes you Stand Out

Working on the aesthetic appeal of custom printed product packaging is the best way to attract customers. For this, the brands should select the colors wisely. The best use of colors creates a powerful impact.

On the other hand, dull and unattractive ones can spoil your entire packaging. Analyze the nature of your product. For example, if it's a skincare item made from organic ingredients, create custom boxes in white, pink and tints of green to reflect purity. Whereas in the case of any kids' items like cereals or toys, design the packaging by using eye-catchy colors to grasp the attention.

The manufacturer has worked on following customized toy box in an exceptional way. The use of blue, orange and other attractive colors are perfect to fascinate every passing by customers. Similarly, the brands should also pay attention to the colors of typography. Choose the fonts colors in contrast to the background so that the customers can comprehend the maximum meaning out of it in less time. Working creatively with colors helps the brand to make it's custom boxes stand out.

Trigger an Emotional Engagement

Providing a memorable experience through your packaging is the best way to engage the customers emotionally. It's the aspect which brands should never ignore. A single happy customer can inspire various others and bring an increase in sales. All you have to do is to trigger an emotional engagement through your custom packaging. There are different ways to do so. Design the box internally. Use an attractive color inside or design boxes with the company logo. It provides a great experience as the customer opens the box. 

You can also work on the shape and style of the box. Introducing folding packaging inspires the customers that they are provided with something unique. Moreover, never forget to show your gratitude towards purchase. Placing a thank you note or a discounted voucher inside the custom boxes motivates them to purchase again. All these tactics help in building a long-term relationship with the customer.