Customer Psychology: Packaging Designs That Inspire

When customers are walking in supermarket aisles, it takes merely a second to form the judgment about a particular product. Although the customer's loyalty is determined mainly by the quality of the product, the packaging is the main thing with which a potential customer interacts. The way you design custom boxes plays a prominent role in inspiring customers. It affects customers' psychology to determine purchase behavior. 

In this competitive world, it has become necessary for a brand to stand out from the competitors. Among several similar offerings, the only way to differentiate is to introduce innovative packaging designs. Working creatively with the shape, color, and design of custom boxes helps you in driving customer psychology. Below are some of the best examples of packaging designs which inspire:

Playful With Colors

Color psychology plays a significant role in determining consumer purchase decision. One of the most inspiring packaging designs is the one created by using a wide assortment of colors. Colors allow you to be expressive, minimalistic, or bold in style. It's the reason that designers experiment with different color schemes to make their presentation packaging boxes stand out. Different colors affect people differently. For example, a blue shade creates a sense of safety, trust, and integrity. Back, gold and silver colors are used to give a royal touch to high-value packaging like perfume boxes.  Bright colors like red, yellow, and orange arouse hunger. It's the reason that you might have seen boxes of cereals, ice cream boxes, and other custom food packaging designed by using vivid colors. This tempts the customers and stimulates the purchase behavior.

Getting into The Shape

The shape is another inspiring element of a packaging design which affects customer psychology. Therefore never underestimate the importance of shape while designing your custom retail packaging.  Customers associate circular packaging with femininity and friendliness, whereas straight forms evoke power, strength, and masculinity. In simpler words, the shape of the custom boxes is the representation of your brand identity. It conveys implicit associations between the customer and the brand. The retail boxes designed by using innovative shapes add something extra to the value of your products. For example, the following presentation box for soap is made in the form of a leaf to inspire the customers at its best.

Creative Use of Illustrations

Graphics and illustrations help in creating a tremendous psychological impact on the mind of the customers. They deliver a message more rapidly and help in creating impactful packaging. Instead of designing your custom display boxes simply, try to use illustrations creatively to attract the customers. A little change can create a big difference. Let us consider the example of these custom cardboard boxes for CS Light bulbs. The manufacturer has worked creatively by making the product a part of the package. The die-cut box is designed with the illustration of an insect where the round, coiled or straight filament of the bulb is used to show the insect's body.

Building a Narrative

Telling a story about your brand is an exciting way to engage the customers. It puts a substantial effect on customer psychology. Great packaging is one which conveys a message to form a connection with your brand.  The art of story-telling by using illustrations has become the latest trend of the year.

Moreover, the way you design your customized boxes should be relevant to your brand. You can depict cultural trends or behavioral insights by building meaningful narratives. This not only engages the customers in your boxes and wraps but help you in carrying out a successful marketing campaign.

Explore Eco-friendly Alternatives

With the increase in environmental concerns, the consumers of today have inclined towards eco-friendly packaging. They want their products to be delivered in sustainable custom Kraft boxes. Going green is a trend which inspires customer psychology the most. It not only puts a positive impact on the environment but also proves beneficial for companies and customers. By purchasing the products packed in paper boxes, packaging customers feel that they have played their part in the movie. It's the reason that most of the packaging companies have started implemented green practices in their operation. This has made it one of the most inspiring packaging designs of the time. The following necktie boxes wholesale are designed by using recyclable material to address environmental concerns.