Product Packaging and its importance in Marketing

The packaging is an important element of the marketing mix. It plays an important role in highlighting your brand and increases its sales. The custom product boxes should be designed thoughtfully to make them stand out of the crowd. As packaging is the first thing with which a customer interacts, so it should be attractive enough to promote your products in the marketplace. The first impression goes a long way. Well-designed custom product boxes strengthen your brand image and help in attracting new customers. They give a perception to the customers that they are delivered with a high-quality product. Below are some of the points which explain the importance of product packaging in marketing:

Provides Valuable Information about a Product

It is one of the main roles played by packaging in marketing your products. Whenever there is a new launch or any useful information is to be delivered to the customers, brands make use of custom packaging boxes. They are the best way to update customers about various aspects of the products. The packaging box manufacturers design them in a way to utilize all the available space. Often the information is mentioned on the backside of package boxes. 

For example in the case of food packaging, some of the necessary details include list of ingredients, servings, storage instructions, nutritional value, direction to make, manufacturing and expiry dates, etc. when a product is sold in a large quantity, you can't hire a salesman for every customer to update him about the product features. Custom made boxes for products acts as a silent salesman and delivers all the valuable details about the product which customers are curious to know. Other technical information may include RFID or QR codes. This facilitates the packaging wholesalers and retailers in managing their products and monitors the inventory level. 

Brand Recognition

If you want your brand to reach a large audience, it's necessary to create more recognition about it. In addition to other traditional ways of marketing, your boxes custom made can also serve the purpose. The way you design your packaging helps customers in remembering your brand whenever they shop. 

People associate Coke with the red color of its packaging. Lays is famous for its yellow packaging which makes customers identify it at a sight. In the larger format, consider some of the popular FMCG products Haldirams, M&M's and KitKat, etc. they have used innovative box packaging ideas to delight the customers at their best. KitKat packages its chocolates in a silver foil covered in a red wrapper. It specifically promotes its tearing part. Such packaging tactics are useful to drive brand recognition and bring more acceptances in the market. 

Differentiation

In this highly competitive world, it is necessary to differentiate your brand from the competitors. Packaging plays a key role in differentiating your products in the marketplace. Among several similar offering, the customer always goes for the one which gives a distinct and unique look. You can design boxes logo to differentiate your brand. Printing on cardboard boxes is another thing which gives a unique identity to your products. 

The custom packaging companies work on unlimited ways on how to make custom boxes. This makes them different every brand from others. On the other hand, the brands who fail to create a unique look, loss their identity. Moreover, packaging also helps to differentiate various products in the same product line. Take the example of following color box packaging designed for fruit juices. The different colors of the packaging help the consumer in differentiating various varieties of juices from one another. 

Visual Aesthetics help in Purchase Decision

The main purpose of marketing is to increase sales. The custom product boxes designed by The Custom Boxes using attractive aesthetics help the customers in making a purchase decision. Customers are always attracted to beautiful things. According to research one-third of decision making is determined based on packaging. An attractively designed custom size cardboard box can inspire the customers. Working creatively with color, fonts, graphics, and logo can help in creating a great visual identity. 

Windows Box makes your products stand out. The printing and packaging companies work on every little detail to influence consumer purchase behavior. Being creative with the packaging design can turn a simple packaging to custom luxury boxes. Thus the external display of your product plays a critical role in its marketing.