Product packaging has always been the most important factor in making people attracted to the products. If manufacturers want their boxes to have a greater impact on the customer, then they will have to focus on the whole idea of the “unboxing experience.” This is one of the most popular packaging trends in 2020. What has this unboxing become so popular? And how is it liked to making beautiful packaging boxes? Let’s find out:
What is unboxing?
In basic terms, the unboxing is the experience of opening the packaging and seeing the contents inside. But customers today want more than just that. They want more value for their money. And one aspect that gives them this value is the experience of opening the custom retail boxes. They want to feel as if they are opening a present. They want the box to make them feel better about the product. When they are opening the product packaging boxes, they need to feel as if they are finding something exclusive and special.
The massive popularity of YouTube unboxing videos has also made this experience into more than just a trend. It is a requirement. People look at these videos and decide to buy the product. You mustn't disappoint them at this stage. If people get what they have seen on the videos, they will grow a more trustful image of the firm. This trust will help you to strengthen the bond with the customers and make them more loyal to the brand.
Curiosity and Anticipation
How do we make an item appear exclusive in its very own retail packaging? How can we make that impression on the customer? How can we surprise them and amaze them? What is it that makes the unboxing videos so exciting?
This impression and impact can only be generated by using special inserts and compartments in the box to make unboxing a better experience. People will remove the products out of the box one by one. If we look at the videos, the promoter will also be giving a running commentary about the components and their advantages. If you know good finding the treasure feels, then you can easily understand the concept that we are talking about.
Apple: the perfect unboxing experience
To give you a simple example of the experience, let’s talk about Apple’s packaging design. They have a simple box that is divided into separate compartments. Each compartment has a separate item in it. The buyer opens their retail boxes. They look at the top layer of compartments where the accessories like the charger, the earphones, etc. are displayed. They take them out, study them, and get more impressed. And lastly, the lower compartment is where the mobile is placed. The customer has been hyped about the final product by the items, and can’t wait to see the mobile. This excitement and anticipation are what we call the “unboxing experience.”
Honest reviews
Unboxing videos have taken YouTube by storm. We mentioned that earlier as well. But the thing that we need to see is the reason behind this popularity. Why are they getting so many likes and comments? Why do people love to take their advice?
It simple; they provide honest reviews. We all want to hear some honest advice regarding something we are about to buy. They give us these reviews and tell us about what we have to expect from the product. And this makes these reviews so useful.
Also, people look at the unboxing videos are more excited and curious to get the same feeling. They want to know if the product was worth the cost and the effort. They also want to be a part of the experience, and it makes unboxing more popular.
Biggest reveals
This is the same theme. If someone tells you a life experience regarding something they have tried out, it will be easier for you to decide upon your course of action. If they reveal to you the exact nature of what they faced, it will be easier for you to prepare yourself for that as well.
The whole idea of YouTube reveals is to tell people what they can expect about a product. They reveal what is in the box. And this helps to make your mind about whether to buy the product or not.
Benefits of unboxing
We have talked a lot about the whole idea of unboxing. Let’s have a look at some of the reasons why it so effective in promoting the brand:
• Brand awareness: brands use unboxing to promote themselves. The videos on YouTube have an item bought from a brand that is analyzed and discussed on the internet. This is free marketing. People can get to know the advantages of buying the product. This is why we see big brands paying people to do unboxing videos for their items. In this way, they can reach more people and tell them more effectively about the products.
• Increase sales: once people know that a product is good enough, they will be more inclined to buy it. The whole idea of building up hype and curiosity will help customers to be more compelled to buy the items. This directly boosts sales of the firm. The unboxing will reveal secrets about the product, and people will be more likely to buy the product for themselves to find out.
We have seen just how effective the whole idea of unboxing is. It has gained popularity due to its impact on customers and their role in boosting sales. If you want the same for your product, then make sure to use product packaging boxes that can deliver this impact.
Comments
Post a Comment