How to Choose the Right Typography for your Product Packaging

When you are talking about typography for the product packaging boxes, you want something that adds x-factor to the packaging. Its style and printing that attract the customer towards your product. As you all understand the importance of product boxes. If the packaging of the articles is dull and boring, it will never attract the customer. The buyer will ignore the item altogether, which least you expect from the client.

You cannot deny the importance of each element of product design. From the size, color scheme to cuts, everything has its significance. Some of the brands lack behind when picking the right typography for the article. It would be best if you focused on choosing the perfect brand fonts. These little things make a big difference because it delivers information about the product to the client. Making this kind of company recognition will make your product memorable and built an emotional connection.

The procedure of designing the boxes for product packaging is essential because it leaves the first impression on clients. If you know how to use images and color schemes, then it's time to understand the value of typography in the artwork. Follow these tips to ensure you choose typography that can produce the desired results. Follow the tips mentioned below to pick the right typography for the retail boxes.

Keep two or Three Fonts

How do you respond if the product packing has several fonts on it? Will it impress you or not? Of course not. The same goes for the customer. The customer does not explicitly stop at the product shelf to look at the multiple fonts. If you are confused about how many fonts use on the custom retail boxes, then less is more. It is best if you use not more than three fonts. But sometimes you need some additional fonts, for such a scenario to hire the professionals who design product packaging boxes for you. Ideally, there must be a primary font for the description of the article, one for essential documents and information and one for other complementary texts.

Pick a Style Based on Contrast

During the selection of the typographies for product boxes packaging, try to build contrast with styles. The difference comes with an element like capital letters, italicizing, bolding, and letter size. You can create a headline, subtitles by using the different versions of the same font. The idea of contrast typography will make the content on the retail boxes easy to understand. Let take the example of cereal boxes. This company has picked a style based on contrast. They use various versions of typography. This style is complementing each other and creating a beautiful difference.

Is your Typography Matching Product Personality?

When choosing the typography for the product, you must be confident about it. Is your typography complements product nature? If your product conveys elegance and royalty, for example, you must consider the cursive font. On the other hand, the article is for kids, and you want to add some fun factor them pick the font that resembles child handwriting. If you are confused about what to choose, and then look for what typography styles your competitors are using. 

Make Legibility Priority

Yes, it is right by typography. You can be innovative and creative in designing retail boxes. But it would be best if you do not sacrifice the legibility of the product. The words printed on product packaging boxes are worthless unless buyers can understand them. If the client feels that some essential info is missing on the retail packaging because of formatting illegibility. The customer will buy your rival articles instead of yours. Because of the clarity of the fonts, if you require sacrificing the personality or any other tips mentioned above, go ahead. Always make legibility priority because you do not want to lose a loyal customer.

Understand why Typography is Essential for Product Packaging Boxes

Another issue with typography is the people do not understand its importance in custom product packaging boxes. The text on the packaging shows how you interact with clients a deliver info regarding the article. The typography can be the game-changer for your brands because it grabs the customer's attention. These texts not only provide information to the buyer if used correctly, but it also acts as the x-factor. Beautiful packaging boxes work in conjunction with the right typography to convenience the buyer to get the article. It is necessary to know about the clarity of text, its font size, and others.