Over time, we are depending more on the packaging. Whatever we purchase comes in a custom printed box. Product packaging performs several functions. In recent years, customers' expectations have evolved. This has motivated the custom printed & packaging companies to make good decisions like product protection, the use of recyclable material or minimizing waste. One of the important issues of concern is cheap packaging. Whether it's a small shipping box or large carton boxes, receiving your product in a damaged package is hard to ignore. It affects your brand image adversely and leads to troublesome consequences. Here we are going to discuss some of the side-effects of cheap packaging. To avoid such conditions, the box manufacturers Chicago should take a proactive approach to handle customers' packages with great care.
• Damages your Product
The most evident side-effect of poor packaging is the product damage. No matter, how well you design product boxes or make use of primary and secondary packaging, if it is not durable to withstand the supply chain conditions, the product will reach its destination in a damaged or sub-optimal condition. This proves costly for the manufacturer as he will have to give compensation by refunding the amount or delivering the same item again. Customized cardboard boxes are an effective way to protect your products. By designing a perfect sized packaging, you make a product fit in with the minimal movement. This adds to its level of protection and ensures safe delivery. Moreover, a custom size box satisfies the customers that they no longer have to remove heaps of filler before accessing the main product.
• Costs you More
Damage to the packaging has a detrimental effect. It costs you more as the manufacturer has to go for a compensation to overcome that damage. According to a recent survey, 58% of the customers stated that a damaged packaging discourages them from buying that product again. Even if your ship the items again or refund the amount, the cost of a bad reputation is unbearable. This shows that how a poor packaging choice can decline your sales, increase your expenses and make you lose your customers forever. In addition to the internal packaging, the outer customized shipping boxes should be designed from premium quality material. They should be durable and sturdy enough to withstand pressure, jerks, mishandling, downfall, and other accidental damages. Corrugated shipping boxes wholesale are the most preferred choice industry-wide. They are used to make packaging for all types of products even the fragile ones.
• Affects Brand Reputation
In addition to causing financial damage, poor packaging also destroys your brand image. This loss is much greater than the others. For example, if a customer orders any of the cosmetic products and it comes in a cheap packaging, the customer's perception about the brand will change. Even though your product is excellent but poor package can spoil your brand image forever. It will restrict the customers from buying again from your brand. On the other hand, the cosmetic brands which use high-quality custom round boxes can win the trust of thousands of customers. The fact is true especially for luxurious products where the customers have more expectations for the packaging cardboard boxes and the product itself due to premium price paid. Flimsy or poor packaging deters the customers from making a repetitive purchase and recommending the brand to others.
• Affects Sales
The manufacturers need to keep consumer expectations in mind when it comes to packaging, quality, and branding. In a competitive market, the way you design your cardboard packaging boxes wholesale creates an enormous impact on whether your product will be a hit or flop. To make it choose over several others, the companies need to work on effective packaging decisions to save the product from damage. This results in an increase in the sales of your products. The packaging is the true representation of your brand. By looking at it people judge that what quality of the product they are going to get inside. On the other hand, cheap packaging can affect sales adversely. It makes the customers to choose other alternatives.
• Exploit your Packaging Design
Packaging design plays an important role in the success of your brand. It highlights your product attributes making it more appealing for the customers. No matter how exceptionally you design your marketing boxes packaging, a poor or damaged package destroys everything. It exploits your packaging design and prohibits the customers from understanding even the basic details. For example, if a food chain suppliers creatively designed the restaurant to-go boxes. The packaging design is exceptional but the use of poor quality material can spoil all of your creativity. If the packaging arrives in a damaged condition, no one pays attention to its design. The same is the case when you make shipping boxes. The result is an unsatisfied customer who can never be retained for long.
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