Cosmetic is a large segment with a great market share. Its packaging contributes much towards its success. According to the latest research, the cosmetic packaging market is projected to grow from USD 49.4 billion in 2020 to USD 60.9 billion by the end of 2025. This constitutes a compounded annual growth rate of 4.03%. The cosmetic industry has much potential to develop loyal customers. Makeup is an art that makes them look adorable. With hundreds of cosmetic brands available in the market, the decision to make a perfect choice sometimes becomes very difficult.
Cosmetic boxes play an important role in this regard. Attractively-designed all wholesale cosmetic packaging grasps the attention of several users. It highlights your brand and assures the customers that they are going to get good-quality products inside. Over time, the cosmetic packaging has undergone many changes. These may be concerning design, use of material, or any other feature. Here we are going to explain some of the most unique improvements across cosmetic packaging industry:
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Sustainability:
Sustainability has been ruling the packaging industry for decades. But from the last few years, it has seen contributing a lot in the cosmetic sector. With the increase in environmental issues, wholesale cosmetic companies have become more concerned. They have started using eco-friendly practices to design custom cosmetic boxes. Even the consumers of today, prefer to purchase from sustainable brands. Whether it is cosmetic or any other beauty care product, the use of natural packaging has become the best way to grasp the attention of customers. It not only cuts down your cost but also considered a great way to enhance your brand image.
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Interactive
Cosmetic Packaging:
Whether its augmented reality, RFID technology, or QR codes, smart packaging has made its way in the cosmetic sector as well. Although it was first implemented by food packaging companies, its application is extending over time. The packaging box manufacturers have started designing cosmetic display units in a way to interact with the customers. RFID application helps in providing high tracking capabilities for a wide range of products. Customers can scan the QR codes using their smartphones. This directs them to the brand's website where they can get more details or ask any query.
Being interactive not only means that you have to introduce a digital chip or the latest technology in your cosmetic box to communicate with the customers. Rather there are many inexpensive ways to connect with them in a retail or online store. For example, you can add a social media link to your cosmetic packaging boxes to motivate the customers to join you. Encourage them to share their reviews or take part in promotional activities.
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Combining
Form and Function:
Designing cosmetic boxes wholesale is not all about looks rather it is associated with function as well. The packaging should show maximum performance by fulfilling its role. Although the main purpose of a cosmetic box is to protect the product. However, it's much better to introduce the features which increase its functional appeal. For example, creating a cosmetic counter display is a unique improvement in design. It is an innovative way to highlight your products among different competitors. Some of the brands prefer sleeve packaging to create a better display along with an ease of use. A variety of brands have started using it to grasp the attention of customers. Such cosmetics display cases have set a standard across the packaging industry.
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Minimal
Design Dominates:
The trend of less is more has always attained a special place across the cosmetic industry. Elegant and minimal designs became popular in 2019 and they are still on a way to continuous improvement. Simply designed wholesale cosmetic packaging supplies create a relieving effect on the eyes of the customers. Minimalism provides convenience, ease of use, and helps in reducing packaging waste. Let us take the example of this cosmetic sample packaging for lip gloss. The boxes are designed minimally in white with text printed in golden. A pink colored label at the back highlights the important details like ingredients, and flavor, etc.
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The
Rise of Unboxing:
With the increase in unboxing experience for vintage and luxury cosmetic packaging, the manufacturers have started working more on it. The retail cosmetic display cases are designed exceptionally to fascinate the customers. In addition to an attractive appearance, the way you display your products has become significantly important. This merges the traditional packaging material with digital technologies in a way never seen before. Special efforts are made to work on the internal design of the box. The products are beautifully wrapped in tissue paper. Attractive filler packaging is used to make the products more professional. The following cosmetic subscription boxes are a good example of it.
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