When it comes to sales at retail, your product packaging is the best way to close the sale. In an overcrowded marketplace, every brand wants its items to get highly noticed. An attractively designed custom printed box is the best way to grasp the customers' attention towards your products. According to research statistics, 66% of the consumers said they try a new product because of its packaging. However, sometimes your packaging design makes it hard for you to generate sales. Even most of the sophisticated brands have experienced a drastic decline in sales by creating troublesome and frustrating packages. Here we are going to highlight some of the important reasons in this regard:
• Difficult to Open:
No matter how attractive your marketing boxes packaging is if it is hard to open the customer gets frustrated. Clamshell or oyster-style packaging is a common example of it. If your package requires the customer to twist his wrists hard, or need scissors or some other tool, he will switch to another brand next time. Difficult to open packaging is dangerous, wastes your time, and may damage your product. For a solution, design product boxes by The Custom Boxes that provide maximum ease to the customers.
• Hard to Read Labels:
Consumers hate to squint their eyes or use a magnifying glass or some other way to read the labels. The customized cardboard boxes designed in this way reduce the sale of your product to a significant level. For this, the box manufacturers Chicago should use large, and high contrast font to highlight the brand name, product name, and description. In addition to product packaging, the unreadable labels and unclear barcodes on corrugated shipping boxes wholesale barcodes also result in lost sales and returns.
• Not Environmentally-Friendly:
The product packaging which is not environmentally-friendly causes a big threat to your business sales. The consumers of today prefer green packaging. Either it should be biodegradable, recyclable, or both. About 62% of consumers feel negative about the brands that do not use sustainable material to package their goods. Whether you want to design a shipping box or custom small boxes, cardboard is the most preferred choice. As the ban on plastic bags and bottles is increasing around the world, so the packaging manufacturers need to pay more attention to it.
• Excess or Over-Packaging:
Customers hate waste and bulky packages. Most of the stores do not care because they have excessive shelf space. But if we realize, over-packaging costs everyone in terms of money starting from manufacturing to shipping to disposal. Although securing the contents is necessary. For this custom printed & packaging design should be highly optimized. Let us take the example of these cardboard packaging boxes wholesale for medication. Such a big-sized package is designed for a single tablet generating a large waste. Similarly, if you want to send your products to a large distance, design customized shipping boxes. Be very careful about the size and use of material.
• Using the Wrong Material:
The choice of wrong or low-quality material can prove a big threat to your brand image, leading to a drastic decline in sales. Although your product packaging should be aesthetically appealing its functional aspect can't be overlooked. It could be as simple as using a restaurant to-go boxes which leak. The use of sub-standard material makes your package a big flop even before being displayed. As a result, the customers may reject the product which does not meet the quality standards. Some of the examples include a resealable strip on a bag which doesn't close or a screw-on top of juice carton boxes comes off instantly, or a triangle shipping box with a damaged base.
• Typos or Graphic Design Errors:
Misspelling and mislabeling adversely affect your business reputation. Sometimes typos and graphic design errors seem so hilarious that they drive the customers away. They are expensive to fix and cause big damage to your brand. A good example of it is poor translations from one language to another, especially English or the use of such words which confuse with others. Similarly, a mistake in graphic design like the use of unrelated imagery can cost you much more than your expectation.
• A Package Design that Doesn’t Deliver:
No matter how attractive your package design is, if your execution at retail shelves can't deliver your brand message, the product will never sell. Such fault may lie in the entire packaging design or any of its elements or maybe the valuable information is not printed on custom size box. Let us take the example of Tropicana packaging redesign. It was a complete failure. Although it was simple but couldn't communicate the basic details to make it attractive for the customers.
Rigid Box Sivakasi
ReplyDelete